Over the years music performers have styled themselves to get noticed; David Bowie wore make-up, Adam and The Ants had an extravagant style and Lady Ga Ga in the charts today receives a cult following for her eccentric fashion choices, they have successfully done something different to get the attention they desire and gain fans.

It’s the same in business. An ironing business recently did a leaflet drop to advertise their ironing service, this had no response and the manager realised he needed to do something different for people to read his leaflet from the thousands that are dropped on our doormats every day. He then did another leaflet drop that said ‘Is this how your clothes look?’ and posted the leaflet crumpled into a ball; needless to say the house owners took an interest in the crumpled ball and opened it. The campaign was a great success; they got noticed and gained more sales just by doing something different.

At MBL Solutions we like to stand out from the crowd, so this week we exhibited at the FSB Roadshow and along with our normal stands we took a two metre high metal Samarai, this is a product from one of clients Metallic Creations. This certainly gained a lot of interest and people stopped to enter our competition to guess how many pieces of scrap metal it was made out of, this then gave us a chance to engage the visitor and ultimately gain new leads.

We would love to come up with ideas to get your business noticed so please give us a call.

Tags: Marketing

This entry was posted on Friday, July 31st, 2009 at 4:56 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.