Social Media for business- update
I had a really interesting night last week at the Chartered Institute of Marketing and NECC evening. I hope that my introduction to Social Networking for business hit the mark for those who were there.
My pitch was intentionally balanced and it was clear from the questions at the end that there was still some doubt in the audience as to whether some of this stuff is really valuable to business. So it might therefore be reassuring to see comments on Friday by Simon Clift, Unilever’s first Chief Marketing Officer and a Non Exec Director of the BBC, regarding the value of Twitter. Even the biggest companies are still trying to place the value of some social network activity for their businesses. http://www.marketingweek.co.uk/to-tweet-or-not-to-tweet?/3003828.article
Interesting, but what amused me and others was that the whole conversation was meant to be in Tweets, but that it clearly hadn’t been possible to communicate in 140 characters. So they had to re.. take liberties with the truth! That was one of my comments regarding Twitter and it’s great ability to communicate soundbites and news (what it’s designed for) but how it is less effective for real conversation.
By the way, in case there’s any doubt… I think that Twitter can be a very useful for business in a many ways. As ever, it’s just a case of understanding the medium and deciding what your objectives are.