Social Media presentation slides and proof that it was “The Real Thing”
Seems like a long time ago but it’s just over a week since our CIM and NECC presentation on Social Media and Socia
l Networking for business held at Northumbria University’s fantastic new business school. I promised to provide a copy of the slides so please find them on this link http://www.slideshare.net/MBLSolutions
If anyone wants to have a further discussion on any of these issues then please do get in touch 0191 250 4530.
Anyway, two other points in our presentation on Social Media last Thursday have been reiterated by Coke in Marketing Week this week.
Firstly our Marketing Rule Number 1 relating to the importance of good customer data, because then you’re in control of how and when you communicate to customers and that one of the best ways to collect this data is online (along with exhibitions). Coke Chief Marketing Officer speaking about the benefits of the My Coke Rewards site said “With My Coke Rewards we have 13 million names. With that kind of database you can build relationships with consumers that are very different…” Going on “You start to evolve your thinking about how to engage them…”
He then went on to talk about how “We’re pushing for a more aggressive digital presence. …developing compelling content. Some will be consumer generated, some of it we’ll buy, some we’ll create ourselves. The idea is to flex that content out over different digital endpoints.”
Apart from the inevitable corporate speak, the message is so simple and good – capture good data online, which allows you to control and tailor communications, using wide ranging platforms to develop a real internet “presence”, tailoring great content to suit where it’s displayed.