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FREE MARKETING ARTICLES

We regularly put our thoughts and experience down on paper. We hope that you find them interesting and useful.

The psychology of colour

We all know how quickly we make judgements about people and things. Well now research by Colour Research shows that 90% of this judgement can be based on colour and the emotions derived from it. That makes colour pretty vital to your product and brand, whether it's in store, online or on screen, because it will also affect buying behaviour. So what are your colours saying about you?

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SEARCH ENGINE OPTIMISATION Q&A

BY HEATHER MURDOCH

SEO Q&A

Over the years we've trained over 200 businesses about SEO and the same questions pop up time and time again. So we've put together this SEO question and answer page to tackle those FAQs. Hopefully you'll find it helpful and If there's anything you'd like to know that we've missed we'd love to hear from you.

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Telemarketing Tips

Telemarketing is a powerful business development tool but many businesses find telemarketing to be time consuming and troublesome.  With this in mind we've put together a short guide to telemarketing to navigate past common obstacles and objections.

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EXHIBITION TOP TEN TIPS

BY NATALIE DEAN

Exhibition Tips

 Exhibitions can be a powerful marketing and business development opportunity as one of the few occasions where we get face to face communication with large numbers of our prospects. However such events can be a drain on resources and offer poor ROI. To overcome this we've put together our top ten exhibition tips to ensure exhibitions are smooth sailing from here on out (we've even put together a handy exhibition planner to help you).

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Aviation and Marketing Similarities

This is a well known article which appeared in the Australian Aviation Magazine. It's very funny, very Aussie, and actually makes some rather good points for us marketers and business people. We've added our own businesses interpretation to the wise Australian aviation advice.


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THE MARKETING HALO

BY OLIVER STEPHENS

The Marketing Halo

At MBL Solutions we follow some basic principles of marketing - principles we often see being ignored. So we are sharing them with you. These are not new concepts but should act as a bit of a reminder for you. Whilst you may be following them yourself, you may know someone who isn't!
 

 

Research and Keyword Placement

 

We've created a useful infographic to visually represent this process as sometimes doing your own keyword research can be daunting with many people not knowing where to start. Use this infographic to guide you through the process and to help you to include your keyword research on your website.


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PLEASE GET IN TOUCH. WE'LL BE PLEASED TO HEAR FROM YOU

CALL 0191 250 4530