Services> Search Engine Optimistaion

SEO is all about maximising traffic to your website, but more importantly it's about attracting visitors to your website who are actually searching for your products and services. At MBL Solutions we understand the science and the art behind search engine optimisation. For a full and free review of your current website fill in the short form to the right of the page. Alternatively, to discuss advice on building a new website that is search engine friendly call 0191 250 4530 and speak to a member of our team.  

In recent years search engine optimisation has become one of the most important and well used online marketing tools, in fact 73% of people looking for a product or service on the internet will use a search engine to find it. And if you don't appear within the first 5 results listed for the search term used then you are missing out on an incredible 80% of internet users. That's right, if you're not on the first page of Google then you can kiss goodbye to high levels of traffic and hand over potential sales leads to your competitors.

How does it work?

There are a number of elements that contribute to high rankings on search engines, below are just a few:

• Getting your keyword strategy right - ensuring that the best keywords are used within your website to reflect the terms the visitor is actually using to search for your type of product or service.
• Developing relevant site content - it is crucial that website wording, tags and links are used to maximised visitor benefit as well as boosting search engine rankings.
• Meta Tag development - an essential part of effective SEO is to analyse the coding behind the site to ensure that search engines recognise what your site is about and how relevant it is for your keywords.
• Develop a linking strategy - search engines value good inbound links, so maximising upon links from relevant sites can really help your page ranking.

Pay Per Click (Adwords)

MBL Solutions are also able to set up and manage your Adwords campaigns. Along the way we'll transfer enough skills to you so that you can manage the campaigns yourself in the future. 

Our exact approach regarding Adwords campaigns differs depending upon the specific business, but is based upon:

• Campaign Goals - This involves agreeing campaign goals and objectives including bounce rate norms, plus agreed goal outcomes and actions. This could be a registration, page visit, download etc..
• Niche v High Volume - We create different campaigns for niche and generic terms and will tend to look at different types of search terms which may be related to issues.
• Testing - Testing the campaigns and modifications that are made to the campaign, which will include measuring against the goals agreed.
• Review and adjustment - Monthly reviews and adjustments to the campaign are essential to increase the success and conversion levels.
• Reporting - At least once a month we will provide a detailed report including our proposals for modifications for the following month.

For a greater understanding of SEO and how to 'Get the Best from the Web' register for our next SEO and Social Media Workshop, find out more.

 

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Funding for SEO and Web Marketing training may be available, call 0191 250 4530 to find out more